When it comes to marketing your health, holistic or therapy business – do you know what to do or where to start?

“Hi I’m Rachel young.

I’m here to help you get your marketing basics sorted, so you can stop the overwhelm, tiredness and frustration. And instead run your business as the confident, respected and fulfilled professional you want to be.”

The trouble is, you don’t know where to start with marketing and you’re not sure what to do. Sometimes you even feel clueless and question why you’re doing this.

You’ve got a website, you post on social media and you’ve written blog articles. But you’re not consistent and have a love-hate relationship with technology.

You may have even invested in stuff before, like paid advertising, online courses and coaching, which wasn’t helpful and wasted your money.

Which means, considering the amount of time, effort and money you’ve put in already, you don’t have the results you want.

And this makes you frustrated and anxious. Even worse, this makes you question yourself and you worry about failing before you’ve even got off the ground.

The trouble is, there’s so much to think about when it comes to marketing. And so much advice online you just don’t know who to listen to and what to do first.

Like,

-how do I get more clients?
-should I have a niche?
-how do I get more people to my website?
-how do I start an email list?
-should I pay for advertising?
-how do I word things to explain what I do?
-which social media should I be on?
-what should I charge?
-why isn’t my lead magnet working?
-why aren’t more people contacting me?

All these questions make you feel overwhelmed and stop you moving forward into the life you want.

So, after struggling with marketing on your own, you’ve decided to look for professional advice from someone you can trust.

Which is great news because it is possible for you to get much better at marketing.

How you’re feeling is exactly why I offer 1-to-1 marketing consulting, to guide you through the exact steps required.

Think of my help like giving you the building blocks for a successful business.

You’ll discover the essential projects and tasks you need to implement, how to do it and in which order. Which means you’ll never be left guessing or trying to figure it out by yourself. And you’ll move forward faster and with much more ease than you are right now.

When you work with me, I’ll guide you every step of the way – with clear instructions – through my structured, step-by-step process. Starting with the foundations.

Would you like to find out more?

Book a free discovery call with me now.

“I have real direction with my business now.“

“Before working with Rachel Covid-19 lockdown had just begun and I had a huge drop in clients. I struggled with lack of visibility and found it hard getting clients. Since working with Rachel I have a much clearer view of my ideal client, what my mission is with my business and a better focus with my marketing. There were lots of ‘get rich quick with click funnels’ etc and masterclasses out there that I didn’t trust because of the volume and salesy vibe. Rachel comes across as genuine, experienced, knowledgeable, down to earth and really wants to help. She’s really easy to talk to and I love the personal focus. Deciding to work with Rachel was the best decision I made during lock-down. The investment is incredibly reasonable and you’ll look more professional once you’ve completed the work. I have real direction with my business now. Thank you.“

Introducing Marketing Essentials

my 1-to-1 consulting programme

I’ve designed this programme for you as a founder, leader, coach, teacher, consultant or therapist in the health, holistic and therapy industry, or profession.

To support your ambition to build your own business and create positive change in the world.

In this programme you get to learn about professional marketing and – the most important thing: to take consistent action on the right projects and tactics instead of wasting your time and money.

So that you build your business on solid foundations with clarity on how to move forward at every step.

You get my personalised, tailored guidance in coaching sessions and you follow a structured process of what to do and how to do it, with clear, easy-to-understand resources and instructions every step of the way.

But, rest assured. This isn’t a one size fits all. Even though you’re following a programme, its flexible and is adapted to your life and business goals.

Plus, with this programme, you get the choice to participate in either a complete programme, or to cherry-pick the projects you want to focus on.

Want to find out more?

Here’s the essential marketing projects we’ll work on together in the programme.

1. define your target audience and ideal client, through the right kind of research and insight, which is the most important decision you’ll make in in marketing and all subsequent decisions become easier after this.
2. choose your business model, offers and pricing that work best for your goals and which meet your prospective clients where they are on their buying journey with you.
3. write words which communicate the value of what you offer through knowing the language your clients use, the challenges they’re dealing with and the ‘before and after’ transformation you offer.
4. plan and set-up the tech for a simple marketing funnel to get your ideal audience on the buying journey with you.
5. set-up an email list using an email service provider, create an email lead magnet and write a short welcome email series.
6. write your brand story and create your own visual identity using a design app which is easy to learn on Mac or PC.
7. get prepped for social media by choosing your one platform, optimise it with your new visual identity, make a content plan and start to take consistent action to be visible where it counts.
8. review and improve your website so it converts site visitors into email subscribers and enquiries (if you don’t have a site yet that’s ok, I’ll explain what to do)
9. set-up an efficient payment and booking system to increase your income flow in to your bank account!

this programme is for you even if

• even if you recently qualified
• even if you’re in business with some basic marketing knowledge
• you bought an online course, group programme or coaching that left you dissatisfied

this programme is ideal if you want to

• set-up your marketing on insight-driven, strategic and solid foundations which gives you direction in all areas of your marketing tactics, from social media to paid advertising, from email marketing to media appearances and so on.
• follow a step-by-step, guided process to build your marketing foundations in manageable steps, in the right order so you know where to start, what to do and how to do it
• receive personalised guidance tailored to your business and life goals
• feel confident, supported and move forward faster towards your goals because you’re doing this 1-to-1 instead of getting lost in a group or online course
• get use of my professional processes, worksheets and templates which means you’re never left guessing and always know what to do and how to do it.
• grow your business knowing that your marketing foundations are solid and the decisions you make are based on strategy and insight, not guesswork.
• use of my strategic and creative brain because, its official – strategy, ideation and communication are 3 of my top 5 professional strengths. If you want to know my other 2 let’s book a discovery call. And I can tell you how to discover your top 5 strengths too.

Why work with me?

I promise to guide you through a strategic and structured marketing approach which is based on my ten years’+ career in marketing, copywriting, brand, communications and event management. Plus my 5 years’+ experience building a successful yoga teaching business. Together with my previous achievement building an on-site massage therapy agency.

Now I’m bringing together all my expertise to help you build your business. Because I believe in the work you do.

And I want to help you do more of this work. By getting your marketing foundations solid so you can attract the people who need you.

“Rachel is easy to talk to and I felt that she understood me.”

“Before Rachel I had no clue where to start! What I most liked about working with her was she really understands marketing and strategy which made me trust her. She listens and took the time to find out about me and what my goals were and how she could help me. Rachel is easy to talk to and I felt that she understood me and my teaching style. What makes me the happiest now is that I got introduced to the marketing aspect of my yoga business and this has empowered me. I am really enjoying the journey!“

Price and packages

So I’ve created 3 different packages for working with me on your Marketing Essentials.

There’s the Complete programme, there’s the Mini and there’s the SOS.

Let’s start with the Complete.

Complete Marketing Essentials

In Complete Marketing Essentials, we work together for up to 6 months, depending on how fast you want to work.

The projects which you implement in the Complete Marketing Essentials programme are:

1. define your target audience and ideal client, through the right kind of research and insight, which is the most important decision you’ll make in in marketing and all subsequent decisions become easier after this.
2. choose your business model, offers and pricing that work best for your goals and which meet your prospective clients where they are on their buying journey with you.
3. write words which communicate the value of what you offer through knowing the language your clients use, the challenges they’re dealing with and the ‘before and after’ transformation you offer.
4. plan and set-up the tech for a simple marketing funnel to get your ideal audience on the buying journey with you.
5. set-up an email list using an email service provider, create an email lead magnet and write a short welcome email series.
6. write your brand story and create your own visual identity using a design app which is easy to learn on Mac or PC.
7. get prepped for social media by choosing your one platform, optimise it with your new visual identity, make a content plan and start to take consistent action to be visible where it counts.
8. review and improve your website so it converts site visitors into email subscribers and enquiries (if you don’t have a site yet that’s ok, I’ll explain what to do)
9. set-up an efficient payment and booking system to increase your income flow in to your bank account!

What’s included in Complete Marketing Essentials

• 1 x 90 min coaching kick-off session
• 9 x 75 min coaching sessions when I teach you what to do, and where you get my advice, strategy and space to talk through challenges and make decisions
• essential marketing ‘homework’ tasks to do between sessions using my instructions, templates and worksheets which build the projects described above
• weekly email support between sessions to ask questions and get clarity so you can continue to move forward
• recommended marketing tools and resources to set-up the tech you need for your marketing funnel
• online hub for all our work together so its organised in one place for us to collaborate on
• use of my strategic and creative mind for up to 6 months

Price

Complete Marketing Essentials

When you pay in full
£1,497

or

Payment plan
3 x £547
spread over 3 months

Mini Marketing Essentials

The Mini is ideal when you don’t have the budget for the Complete or you want to work on one project at a time.

What’s included in Mini Marketing Essentials

For the Mini programme we work together for up to 6 weeks, you choose one project from the list in the complete programme and receive:

• 2 x 75 min coaching sessions when I teach you what to do, and where you get my advice, strategy and space to talk through challenges and make decisions about the one project you’re working on
• essential marketing ‘homework’ tasks to do between sessions using my instructions, templates and worksheets which build the project you’ve chosen to work on
• weekly email support between sessions to ask questions and get clarity so you can continue to move forward
• recommended marketing tools and resources to set-up the tech you need for your marketing funnel
• online hub for all our work together so its organised in one place for us to collaborate on
• use of my strategic and creative mind for up to 6 weeks

Price

One payment
£247

SOS Marketing Essentials

The SOS is ideal if

*you’re interested in the mini or complete but you want to try me out first with no obligation

*you want to talk through, and get advice on, a specific marketing challenge

*you want help but don’t know if you need more than one session yet

What’s included in the SOS

You receive

• 1 x 75 min coaching session to work on a specific question, challenge or decision you want to make. Where you get my ideas, feedback or advice together with space to talk through your situation. Resulting in you gaining clarity on how to move forward.

Price

SOS

One payment
£147

FAQ