Rachel Young

Copywriting portfolio

Website copywriting

Kate Blackford therapist home page copy
Kate Blackford therapist About page copy

Full project was 5 pages of completely new copy. I conducted voice of customer research interviews, messaging analysis, copywriting, and testimonials sourcing and editing.

Email marketing copy

Kate Blackford free opt-in email course copy
Development Beyond Learning email welcome sequence
Rachel Young Yoga email sales sequence

Email newsletters

Informa newsletter
Rachel Young Yoga newsletter – coming soon

Sales page and landing page copy

Kate Blackford free email course opt-in landing page page copy
Rachel Young marketing consultancy sales page copy

Content writing

Development Beyond Learning blog article: 10 steps to deliver a best practice graduate programme
The Soldiers Charity magazine and annual review
Kingston University student winter wellbeing guide and annual report

Marketing copy

Kingston University candidate attraction pack

Video content

NHS London Ambulance Service employee VIP awards video and event video footage.

Brand strategy

I led the re-brand transformation of the Womens’s Refuge Project to R.I.S.E with a core message of ‘freedom from violence and abuse’.

Social media captions – B2B and corporate comms

LinkedIn story about culture at Development Beyond Learning
Twitter story about a care-experienced intern working for The Crown Estate
Instagram post about the #10000BLACKINTERNS programme for The Crown Estate
Instagram promo post for Rushden Lakes, a destination owned by The Crown Estate